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How to Build Your Personal Brand Like a VC
The Year of the Personal Brand Okay, personal branding is nothing new. In fact, people have been blogging about it for a few years now. But since there are so many online communication channels...
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The Relentless Pursuit of Perfection: The Lexus Brand Strategy
The now-famous “Balance” ad, part of the initial series of commercials introducing the LS 400 to the US market. Hi Everyone! I’m Sudip Verma and I just joined the Research & Analytics team at...
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Learn from Louis: 3 Business Lessons from Louis C.K.
If you don’t know Louis C.K. yet, you will soon – he’s a comedian with a hit TV show and a dedicated fan base, rising to stardom with a unique approach to his craft. His brand of self-deprecating humor...
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What’s in A Name? Lessons from United Airlines’ Rebranding Blunder
A lesson in rebranding gone wrong. Learn why United Airlines’ “Allegis” misadventure is a prime example of how important picking the right company name is to the rebranding process. The Vision Vs The...
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