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More than just a logo
Last week, I blogged about incorporating branding into a company’s overall influence marketing strategy. This week, I’d like to write more about the topic of branding in general. I have been...
View ArticleUsing branding to help shape an Influencer Program
If you have been following my posts, you know that I often talk about influence marketing (here, here and here). As part of my work at the business venture capital firm, OpenView Venture Partners, I...
View ArticleAspirations, The Foundation of a Brand
At OpenView Venture Partners, we aim to provide the best possible strategic consulting services to our companies. In doing so, we are in the process of perfecting several best practices processes. One...
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Build Your Brand, Increase Customer Loyalty
Now, more than ever, it is essential that businesses focus on making lasting connections with their customers. Innovative alternatives and substitutes to every product/service out there present...
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BrandDigital: Key takeaways from the branding handbook
Last week I blogged about setting a social media strategy. This week I will write about the same topic with an additional lens – a brand. As part of the of the work I do at global venture capital firm...
View Articlerebranding
An interesting thing I’ve had to give some thought to recently is web application rebranding and redesigns, especially for applications that are already in relatively stable customer use. In the...
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Bloomberg BusinessWeek: A Case for Focused Brand Management
I am an information junkie. I love news. In particular, I love politics and finance. When a magazine combines the two, I subscribe to it. I am a consumer of digital media, but still like to handle the...
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Business Development Strategies: Creating your own online brand
Social media makes it easy for everyone and anyone to showcase their own online brand — whether for personal or professional purposes. Think about it, someone on Facebook posts a picture of you...
View ArticleAt the end of the day, sometimes you have to play by your own rules
Super Bowl Sunday without the Patriots allowed me to spend all of my time focusing on the ads. While it is sad that New England was out of the running this year, I was able to follow all of the live...
View ArticleContent Marketing Meets Brand Promise
How is Content Marketing Related to Branding? Lately I have been thinking a lot about brand promise and the ways that companies boost customer engagement by fulfilling on a specific promise within a...
View ArticleGreat Customer Service Builds your Revenue and Brand: My Amazon Experience
Customer Service is a function that does not get enough attention from early expansion stage company managers. They tend to focus mostly on lead generation and sales, which is hugely important, as...
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Factors to Consider When Determining Brand Health
In today’s world of numerous data and changing consumer sentiment, it’s become increasingly difficult to manage brand health and devise an effective marketing strategy and a content marketing strategy...
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Applying SEO to your corporate domain name strategy
What’s in a name? Everything. For startups and early stage businesses, a well-designed corporate website is a must (obviously). But even if you’re not involved with content marketing just yet, search...
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10 Twitter SEO Tips to Optimize Your Influence Marketing Strategy
Image provided by: Insurance Marketing HQ Did you know that your tweets appear in Google search results and are highly valued by its search algorithm? Consequently, optimizing your Twitter SEO strategy...
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Ready to Say ‘Twellow’ to More Twitter Followers?
I’ll admit it – I was a Twitter hater. A few years back, when the Ashton Kutchers of the world first started setting the Twitterverse ablaze, I remember rejecting my fellow colleagues’ proclamations...
View Article9 Manageable Personal Branding Tips
Do you have an online brand? Last week, I was chatting with a coworker about potential topics he can blog about. Since there are several popular VC bloggers already, my coworker wondered, How can I...
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5 Content Marketing Hurdles: Where Are You?
Mark Roberge, VP of Sales at HubSpot (one of the standout companies due to its fantastic content marketing), came in for a party last week and we asked him to do a short video on the future of content...
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Twitter Marketing: The 4-1-1 on Building Your Following
Tweet better, tweet often Image Credit: Laughing Squid Did you know that there ‘s a limit to how many tweets you can post per day? As Lauren Dugan wrote not long ago on MediaBistro.com, the almighty...
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Why Personal Branding is Important for ALL Employees
While it is key for CEOs and founders to have a strong personal brand in order to develop credibility and thought leadership for the overall organization, this responsibility should not only fall on...
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Kick-Ass Content: 6 Tips for Creating Killer Reports
Last week I began my kick-ass content marketing strategy series by describing the five elements of a great case study. This week, I’m tackling reports. Reports are among the most valuable marketing...
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How to Build Your Personal Brand Like a VC
The Year of the Personal Brand Okay, personal branding is nothing new. In fact, people have been blogging about it for a few years now. But since there are so many online communication channels...
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The Relentless Pursuit of Perfection: The Lexus Brand Strategy
The now-famous “Balance” ad, part of the initial series of commercials introducing the LS 400 to the US market. Hi Everyone! I’m Sudip Verma and I just joined the Research & Analytics team at...
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Learn from Louis: 3 Business Lessons from Louis C.K.
If you don’t know Louis C.K. yet, you will soon – he’s a comedian with a hit TV show and a dedicated fan base, rising to stardom with a unique approach to his craft. His brand of self-deprecating humor...
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What’s in A Name? Lessons from United Airlines’ Rebranding Blunder
A lesson in rebranding gone wrong. Learn why United Airlines’ “Allegis” misadventure is a prime example of how important picking the right company name is to the rebranding process. The Vision Vs The...
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